About Bill

About Dave

Bill Shannon


Traffic Manager

Bill realized at the age of 5, that radio was his passion.  In 1978 at the age of 15, his dream of being in radio became a reality.  With the support of his mom & dad, Marie & W. B. Cox and great influence of his guidance counselor Horace Cowell, Bill was hired by Beach Music Legendary Disc Jockey Charlie Byrd. 1320 WEEW was his first station. WEEW was a 500 watt daytime only station in Washington, NC.  As time went by and opportunities presented themselves, Bill moved on in June of 1981 to be part of the premier staff of WKJA 92.1 out of Belhaven NC.  After KJA, Bill began working in New Bern NC at Radio Joy 1450.  Bill kept his career moving by working with WNCT AM/FM in Greenville, NC. By June of 1983, Bill moved into sales as well as still being on the air when he began working at WBTE/WDJB in Windsor, NC. While in Windsor, Bill was promoted to the position of Operations Manager. Next stop on the journey was a stint as General Sales Manager at WRCS/WQDK in Ahoskie, NC.  While working at WBTE/WDJB, Bill formed a close relationship with General Manager Rick Mendelson.  With Mendelson's guidance, Bill learned the sales and business side of radio. After Bill had left Ahoskie, an opportunity to work with Rick again became available at WVOT in Wilson, NC. Bill was on afternoon drive and sales.  As Rick left, Bill went another direction and became Sales Manager at WNOS 1450 in New Bern, NC which use to be Radio Joy! The station was in the midst of being sold, and the deal fell through. Thusly in January of 1989, Bill was offered an opportunity with WDIX/WORG in Orangeburg, SC. Within 4 months of employment, Bill was offered part ownership. This was the first steps to achieving into ownership. Bill did mornings and sales. Also in July, Bill became a daddy with wife Terri. Lyndsi Durand was the perfect addition that year.  In November of 1991, another investment came in the construction of WKSY - Classy 100.5 in Florence, SC. After a few months, Bill wished to be back in NC. Rick Mendelson and a group of investors had bought WVOT. Bill got in touch with Rick and went back to work in Wilson, NC and remained there. Then in December of 1993, an opportunity came to Bill, and he felt it was time.  He bought WPNC-AM/FM in Plymouth, NC.  The station went on the air April 1, 1994, known as 96 JAMS and has been on ever since. In August of 1996 the stations formats and music were switched to Magic 96 and then in April of 2001 we became known as Magic 95.9. In 2019 Bill married his wife Elizabeth and they are the proud parents to  three four legged children, Sophie the Dog, and Addy and Bean the cats.


Staff Bios

Dave Richmond is a native of Durham and spent his teenage years in Williamston.  He graduated from Williamston High School in 1991, and East Carolina University in 1995.  He earned a B.S. in Political Science.  Dave worked at the college radio station, 91.3 WZMB.  His
radio journey began at Mix 94.3 WGPM and The Talk FM WCZI in Greenville in 1996. He then came to Magic for the first time in 1999.  He moved to Elizabeth City and went to work at Kiss 97 FM.  He later worked at 95.3 The Rock WOBR-FM in Nags Head back in 2000.  Then, Dave came back home to Magic for the second tour of duty back in May of 2001.  Dave has worked at The Hot FM in 2003 and then went to 98.5 The Big Dawg WDWG-FM and Jammin 99 WZAX-FM in 2007.  Dave came back home to Magic in April 2011 and has never looked back.The third time really is the charm! Over the years, Dave has enjoyed traveling and going around the world to do mission trips. He went to Germany six months after the Berlin Wall came down.  After September 11th, Dave
volunteered with the NC Baptist Men.  He cleaned apartments near Ground Zero at the Gateway Plaza.  This was one of the most rewarding experiences he has ever had.  In 2009, he went to Turkey and painted the outside of a church on a mission trip with his church, Forest Hills Baptist in Wilson.  This May, Dave went with a group of nurses to Benin in the western part of Africa.  In addition of travel, Dave also likes sports, movies, and music of course.  How could we work at the music lovers station if he did not?  David is blessed to have two amazing kids. Alexander is 8 and Makenzie is 7. They have one cat, Princess and two kittens, Confetti and Cookie. Dave is happy to be celebrating his tenth year back at Magic! Be sure to listen to Dave weekdays from Noon until 6pm.


Dave Richmond

On-Air Talent

12 PM - 6 PM, M-F

Bill Benjamin

President, Owner

On-Air Talent

6 AM - 12 PM, M-F